Syndiket Marketing’s distribution footprint has been able to reach millions of viewers and readers including the new Voice Search Ecosystem with Alexa and Google Assistant. Our press releases stay live for at least 90 days in fact in most of the cases it stays up like forever whereas the press release of industry usually stays for 30 days and then flush. This may sound like a trivial explanation but by using Syndiket Marketing you will be able to get 3X, 10X or even 100X+ the traffic, views plus better indexing in Google. Each published article on the Quantum Engine is permanently stored in PDF format with real links on the publicly accessible archive site. With the majority of media and voice search distribution combined with permanently immortalizing your content in multiple channels and methods and you get a quantum leap in your results.
If you want to turn your client’s press release into a Custom News Video you just need to choose the custom video PR upgrade, add a few extra fields of info + media (images/video) and the Syndiket Marketing engine will convert your written PR into a Custom Video PR, a male or female news reporter will read your PR as the script. The professional Video Press Release can be implanted into your press release for spreading and you will be able to use the video in social media and other channels to make it visible to more audiences.
By using the Syndiket Marketing dynamic PR engine you will be able to get the maximum reach and mileage out of each press release published and distributed. All press releases published on the Syndiket Marketing outlet are instantly published to Quantum Newsdesk making a permanent archive of your press releases. From there our PR engine finds each pickup of your press release and makes a permanent archive of each live pickup with dynamic linking if any of the live pickups are flushed after 90 days. These permanent archives of each pickup dynamically link back to your Quantum Newsdesk publication making a quantum leap in your authority around each press release.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
Our plugin for WordPress will build a custom Newsroom page on your client sites and post all article pickups with a link to the site automatically. You just have to choose keywords, number of articles and other settings, and put the feed wherever you want using widgets and shortcodes. Download the WP Plugin once inside your Agency Account.