Header Tag Optimization

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Header Tag Optimizations - The Ultimate Search Engine Optimization Solution

Header tags still perform an important function – for your users and your SEO. Here are seven of the best SEO title tag tips.

As with many other search engine optimization tactics, there is no doubt that the title tags are not as important for ranking your site as before.

However, these tags still perform an important function – for your users and your SEO.

They can indirectly affect your ranking, making your content easier and more interesting for visitors to read, and also providing search engines with links to your content containing keywords.

If you like to be called SEO with a straight face, you can’t afford not optimizing your header tags. Here are seven header tag best practices for SEO.

Things to Keep In Mind

Use Headers to Provide Structure

Your title tags provide the structure and context of your article. Each headline should provide the reader with information that may be obtained by the text in the paragraph below.

A useful way to think about heading tags is to compare them with the non-fiction table of contents:

  • Your H1 introduces the topic your page is all about, similar to title, just as a title tells a reader what a book is all about.
  • The H2s are similar to book chapters, describing the main topics that will be covered in article’s section
  • Further headers, H3s to H6s, are the additional subheadings within each section, just as a book chapter may be split up by multiple sub-topics.

Use Headers to Break Up Text

The article which is shot and precise is called a scannable article, it is a readable article, and a readable article is one that is more effective on search engines.

Scannability is so important to the success of an article that publications like Forbes call it “the most underrated factor in content marketing.”

The data support these claims. Only 16% of Internet users read the article verbatim. The rest are simply scanning.

People more inclined towards scannable content. According to the same research, an article that’s scannable is 58% more likely to perform better with readers.

When an article is scannable, users would read it rather than returning to Google. In addition, they are also more likely to share this with their friends.

Although social clues are not a direct ranking factor, the more an article is published, the more likely it is to generate backlinks in a natural way, which is a ranking factor.

Break it Down

What Are The Different Types Of SEO?

At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P. 

“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.

Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

Include Keywords in Your Header Tags

Although headers are not going to have as large an impact on your SEO as a backlink from an authoritative site, Google still looks at them to collect context for your page.

Like everything Google pays attention to, this means including keywords is worthy in the header tags.

This does not mean that you should start putting keywords everywhere you want you have to be prudent about it

You may notice that many of the header tags in this article contain keywords, but not all of them do.

Your page should be readable first and foremost, and naturally include keywords.

The important thing is that your page should be readable and should include keywords.

 Design it for users, make it user friendly, and then create tweaks to optimize for Google – without sacrificing the user interface.

SEO professionals are increasingly finding that good UX means good SEO.

Optimize for Featured Snippets

A place where header tags seem to have a positive impact on SEO is with featured snippets – in two special ways:

For example, Pear Analytics scored this featured snippet for “what is a h1 tag?” when Google pulled the paragraph of text beneath their keyword-optimized H1.

And here’s an example for the list scenario.

Search for “best essential oil for first aid,” and Google creates a list of answers using the H3s from the Natural Living Ideas blog.

Only Use One H1

Google has told that there is no problem with using multiple H1s.

This does not mean that it’s an SEO best practice to use multiple H1s on a page.

Why not?

H1s are big, and they seem like headlines to readers. Use multiple H1s on your page and it seems a little unmanageable.

Want to make sure your site doesn’t have multiple H1s?

Launch your domain with a tool like Screaming Frog.

Switch to the H1 tab to see if you have a page on which H1 is completely missing or on which there are several H1.

Then click on the Filter drop-down menu to export it to those who care about the fix.

The same report is available for H2s.

Keep Your Header Tags Consistent

A good rule of thumb for UX is to maintain a consistent user experience.

When the site gets the best details, it’s impressive.

You just need to focus consistently on header tags.

It depends on you if you choose title case format you have to stick with it in all your pages  (and vice versa if you choose sentence case)

Also, keep your headings on the shorter side.

A header tag is not the place to emphasize a block of keyword-rich text for Google.

Deal it like a mini-title for the following section of text.

For a good rule of thumb, place the headings approximately the length of the heading tag (max 70 characters).

The more you can set expectations for visitors to your site and then satisfy them consistently, the happier (and more interested) they will be on your site.

Make Them Interesting

This rule applies to all your copies, not just the headings.

Your initial draft may contain headings that you use to create your outline, but you should always review and revise them before posting to make them attractive to visitors.

It is true that the header tag makes your article scannable, But ideally, they don’t scan the complete article.

Interesting header tags make visitors take a beat and read for a while.

Pay particular attention to your H1 tag. Users notice H1s.

For the most part, it depends on your H1 whether the visitors will bother to scroll down the page or not.

Make every effort to write an awesome H1 tag that meets the user’s search goals and encourage them to read your article.

Stay Ahead with Header Tags

Become an SEO All-Star. No matter how small it is, do not ignore a single task. Notice how you use the header tag. You will not waste your efforts.

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Syndiket is a Nashville based digital marketing agency with a strong emphasis on SEO, PPC, & Web Design. Your potential clients are searching for you. Be there with Syndiket.



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