Website Usability

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Website Usability - The Principles of Good Usability

Usability means user-centered design. Both the design process and the development process are centered on the potential user — to make sure their goals, mental models, and requirements are met — to build products that are efficient and easy to use.

Make sure that you considered these 5 main principles of good websites usability mentioned below.

5 Key Principles Of Good Website Usability​

Availability and Accessibility

Let’s start with the basic but central aspect of usability: the accessibility of your site. If people try to access your site and it doesn’t work, then for some reason your site becomes useless.

Not only will users be disappointed, but you will also lose new customers and an income every time because your site is inaccessible.

Here are a few of the fundamentals of availability and accessibility.

  • Server uptime: It is important to make sure that your visitors do not receive an error when trying to load your site. Invest in good hosting. Get a good web host that you can depend on.
  • Broken links: Double check that there are no dead links on your site. SEO tools like Ahrefs and Screaming Frog will crawl your site for you and detect any broken links.
  • Mobile responsiveness: Make sure your site can handle various screen sizes and slow connections. Google has also moved to a “mobile-first” index which means they index the mobile versions of sites. So a great mobile site will enable you to get better search results.

Amazon.com

Amazon.com is a great example of an accessible website for different reasons.

Firstly, the desktop version of the site is enhanced for both tablets and desktop screens. The layout is flexible and automatically adjusts when the screen size is reduced. For mobile devices, there is a clear version of the site with a clean interface, less clutter and a clear hierarchy of content. This stripped down mobile version acts like an attractive mobile phone – even with a slow mobile internet connection.

Secondly, Amazon.com has virtually no downtime. Obviously, this is what you expect from a company of this size. However, the history of continuous availability makes Amazon a reliable service platform.

Last but not least, Amazon is actively pursuing its reach. On their website they say: “We are always looking for ways to improve the usability of the site for our customers, including people with disabilities.” For screen readers, they especially recommend their mobile site with a clean presentation of content.

Clarity

The basic of usability is clarity.

If you distract or confuse your visitors, they will either need more time to find out what they have brought, or they may forget their initial goal together. Either way, they will not make your website a user-friendly experience or chances are they are dissatisfied and have no intention of coming back.

Visitors come to your site for specific purposes. Your task is to help them achieve these goals as soon as possible. If you manage to do this, then your visitors will be satisfied, and you have laid the foundation for a positive experience.

A clear and comfortable design can be achieved thanks to:

    • Simplicity – Pay attention to what is important: if you do not distract your visitors, they are more likely to do what you want from them
    • Familiarity – Don’t use terms that are not very common, look at other sites you will get an idea and it’s not wrong to learn from other sites.   
    • Consistency – Create consistent features on your website to keep visitors calm
    • Guidance – Take your visitors by hand. Instead of expecting your visitors to explore your site on their own, direct them through your website and show them what you offer.
    • Direct feedback – Feedback is required for any interaction. At the moment when people interact with your site, be sure to indicate the success or failure of their actions.

 

  • Good information architecture – Understand the mental model of your visitors, and they will expect you to structure the content on your site.

 

Apple

Apple is known for its compact and user-friendly products. Attention to the extreme simplicity of the brand and what is really important can also be found on its website.

The overall look is very elegant and minimal. There is a lot of space, and only relevant content is presented in a simple and understandable way. The classic top navigation menu contains logos and home buttons, shops, various product categories, links to the support page and a search function. The footer of the site contains classic secondary links, such as the Terms of Use and Privacy Policy.

This is not distracting, which makes it easy to pursue your goals on the spot. For example, choosing the Mac category at the top of the navigation gives you a visual overview of the various Mac products available. In addition, you will receive a navigation list of all related products belonging to this category. A clear design makes the site easy to use, like all other Apple products.

Break it Down

What Are The Different Types Of SEO?

At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P. 

“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.

Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

Learnability

Another important aspect of learnability is usability. 

Designing intuitive interfaces should be your goal – interfaces that do not require instructions, or a long trial and error process to detect. The key to intuitive design is whether people use what they already know or create something new that is easy to learn.

By now, people are familiar with many of the design concepts used on the Internet. By constantly using these concepts, you live up to the expectations of your visitors. Thus, you help them achieve their goals faster. As people, we like patterns and recognition, so we deal better with familiar situations than with unfamiliar ones.

If you use new concepts in your design, be sure to use them consistently and help people at the initial stage of training. For example, you can provide additional information or instructions for using your site or product for the first time. Make it simple and intuitive to help people remember new concepts.

Microsoft

Microsoft reshaped their website last year.

The design is very fresh and modern, the layout of the site is classic, in accordance with what most of us know about sites. In the upper left corner there is a logo that tells us where we are. At the top right there is a search field from which we can search on the site for any random word. Below is the top navigation menu, which presents the main categories of site content. When we click on the link, we get a drop-down menu with all the content available in this category.

There is a large visual title element that changes among four different images. The title is followed by what we call a content area with vertical sub-navigation menus showing the various topics that they are “looking for” and some highlighted materials. Below is the social media section and the extensive footer area that offers other Microsoft sites and much more secondary links.

The site is very clean and easy to use. A familiar layout helps people to see what they are looking for.

Credibility

Credibility is an important aspect of any website.

Even if people find the content they are looking for, if they do not trust you, this content is useless. Your website can make site visitors doubtful of your business in any way that exists, including your reputation or the quality of your content.

It is important that people know that you are a real company with real people. Provide a clear “About Us” page with your contact details and physical address, if possible.

Obviously, your content also plays an important role in perceiving trust in your site. Make sure you are honest and accurate about your content. Avoid mistakes such as incorrect grammar or spelling. Do not hold back in your expertise. If you are an expert in your field, make sure people know this. For example, you can show third-party reviews, work links, or the number of your followers on social networks to attract your visitors.

L’ORÉAL

The brand L’ORÉAL does a great job when it comes to building network trust.

In addition to professional design that matches the brand’s excellent reputation, they provide many high-quality materials to show their experience.

For example, an entire content section contains information about research and innovation. This reflects the brand’s participation in professional research and the high quality of its products. Another section of the content addresses commitments that show that the brand takes its social responsibilities seriously.

In addition to real-world research, the brand also uses expert reviews and photos of celebrities such as Julia Roberts to convince people of the quality and popularity of their products. Another indicator of confidence is that LORORAL is very easy to contact. The brand is accessible not only through social networks, but it is also easy to find a physical address and phone number.

Relevancy

And last but not least, relevance contributes to the good usability of the site. 

It’s not enough for your site to be understandable, your content should also be relevant. Then it’s important that you know your users and why they visit your site.

Determine who your users are. Secondly, talk to them to find out their goals when visiting your site. Third, identify user scenarios that demonstrate what kind of content people visit your site to find. Any decisions regarding design that you make should make your site more user friendly.

Nike

Nike has done a perfect job in prioritizing their content with focus on their users.

The brand offers games and equipment for various sports. By visiting their website, you can choose between men, women or children to browse their store, or you can browse through sports. Instead of simply grouping people by age or gender, Nike identifies its visitors as athletes within a specific discipline.

For example, if you are looking for new sneakers, then you don’t even need all these sneakers for tennis or sports shoes. Nike allows you to browse your store according to your specific purpose.

For example, if you are looking for new sneakers, then you don’t even need all these sneakers for tennis or sports shoes. Nike allows you to browse your store according to your specific purpose.

Usability means test, test, and test again

Good usability is not achieved overnight. 

This requires careful user research and iterative approaches to continuous testing and refinement.

Good usability depends on whether your site is accessible, understandable, reliable and relevant to those who use it.

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1033 Demonbreun St, Nashville, TN 37203
(615) 551-5257

Syndiket is a Nashville based digital marketing agency with a strong emphasis on SEO, PPC, & Web Design. Your clients are searching for you. Be there with Syndiket.

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