In 2010, Google declared that page speed would affect your site’s ranking. In fact, this refers to the time that a visitor must wait until your page is fully loaded. The average page load takes 7 seconds for an e-commerce website, and the ideal load time is about 3 seconds or less.
In fact the speed of the browser has an impact on your viewers’ user experience. Bad UX can lead to loss of revenue if your goal takes too long to wait for what they are looking for. They will close your site. And, above all, slow page loading is penalized by search engines and affects your ranking on both mobile and desktop devices. Google says:
“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”
In fact, Google compares your site with your competitors in a specific section and receives a bonus point regarding whether you are the fastest. But be careful, this sign is not placed solitarily: it takes into account the country, device or network.
There are some factors you need to focus on to improve your page speed.
There are some tools you can use to improve your page speed.