Online security measures can affect your SEO rankings. Below are three ways your website’s security could be affecting your SEO.
With the passage of time, people have gotten smarter about the way they use the internet.
Like everything else, the exploitation of humanity in the online world has followed natural progress: when a new problem arises, the solution is checked until it is recognized as correct.
After that is applied, people move to a better place.
Some people think that they are aware of the situation whether they are safe online or not. They think that if you have a firewall, you are using special passwords, and not giving your personal information to various unsecured websites then you are good to go.
Computer hackers are progressing also they are very well equipped and are looking to harm websites and their owners. They have sources the average online user can’t imagine
Hacker skill is such that no one will know that his personal information was in danger until it became a fact.
All digital marketers should take website’s security seriously. This is not just because that it is generally a prudent step to take but because it has an impact on your SEO rankings.
If you are optimizing the technical SEO of a website and want to move on to the security aspect of this area, be aware that this is relatively easy.
Now we are going to study the three ways that you website’s security could be affecting you SEO.
Any digital marketer is aware that a website has to earn its organic search rankings.
It is easy to get involved in the mindset of figuring out what Google “wants” to see in a high-quality website, and to an extent, and it is not wrong
But your final goal is to please users, not Google, You have to fulfill your users’ needs and requirements.
To protect the data on your website and show users what you have make them secured , you need to switch to the HTTPS domain distinction. To do this, you need to purchase an SSL certificate.
Many popular websites now use HTTPS, and if you do not, you run the risk of looking old and naive. This is one of the reasons Google made HTTPS a ranking factor many years ago.
If you invest in all other aspects of SEO, there is no reason why you should not invest in this too.
Now switching to HTTPS will not immediately hit SERP, but you have enough reasons to switch.
Having a poorly guarded website does not mean that you have a really bad intention.
However, the insecurity of your site still puts you at risk from hackers.
You and your team spend a lot of time and effort in properly setting up SEO.
No matter how long your site has been or how much content it has, you must protect it.
No one wants to know that all their hard work was faked.
If you don’t have any methods of keeping your website secure, you’re putting everything you have in danger.
What may surprise you is that SEO is the main reason for hacking many sites. If you have made any collection of links, then you understand how important it is to work with reputable sites.
Sadly, not all are virtuous when it comes to boosting their SEO.
Without proper protection, your website can be hacked for the purpose of someone placing links on your site.
This is something you might not be able to catch until it’s too late.
If someone hacks you for creating links, you can assume that they link to places that you do not want to post on your site.
Search engines will spot this spam and may blacklist your site. Security helps protect the integrity of your site so that you are not deceived by hackers.
Even if you clean your site after being blacklisted, it may take some time to return to where you were previously in the ranking.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
Many people visiting your site are likely to be warned that this is unsafe.
If they notice that your URL does not contain HTTPS, they can leave immediately. But if they receive direct notifications that it is unsafe, it is almost guaranteed that they will leave as soon as possible.
If your web pages have a high bounce rate, one of the reasons may be insecurity.
And yes, you can solve the problem, but just remember that many people already had a negative experience with your site. And it takes time to rebuild the trust.
When working on this, make sure that users leave your site with positive feedback.
This is at the core of good SEO.
You spent so much time and thought to complete the entire SEO of your site, so why not focus on showing users that you give importance to their security when they come to your site?
Even if you don’t see the short-term financial effect of securing your site, believe that this will be a significant difference for your SEO.
Any small SEO improvement is great if you can make it happen
Given that user experience is your top priority as a digital marketer, consider this golden rule: how you will feel when you visit an e-commerce website to provide information about your credit card, and notice that the domain plays only HTTP.
If this scenario seems frightening to you, make sure that it does not happen to anyone who visits your site.
Give users the SEO experience you want to do yourself. You give this to your users to ensure that their data is protected at all costs.