Level 2 link building is one of the most frequently discussed SEO practices. Undoubtedly, building related links can add value to your website if you do it right.
Here is a case in point for those who don’t know what a Tiered structure looked:
During the 2016 Penguin launch, Google made significant changes as to how they calculated their linking algorithm. Instead of calculating links at the domain level, Penguin uses the method of calculating the strength of the individual pages that link to your site.
This basically means that you have links to low authority websites, and you can make links very valuable by creating links to links that lead to your websites.
Tiered Link building is something that I’ve been doing personally over the last few years and it works effectively if you understand how to do things right.
In general, Tier 2 links are best built on pages with low page authority but high domain authority. I usually do not create Tier 2 links on pages having lower than Ahrefs DR of 30+. I was more willing to build more Tier links to pages that are on websites with higher authority.
The reason for sending more Tier 2’s to pages with high DR is usually because by sending more power to higher authority pages, you get an exponentially increasing return. For example, if you send 3 tier 2 links to
DR 33 and 3 tier 2 links to DR 64, you will get much higher values from DR 64 pages than from DR 33.
In fact, the higher the reliability of your links, the more value you will receive from each link of the Tier 2 link. Therefore I would send more of those than less.
You also want to make sure that the page you are on has few outgoing links. The more outbound links you have, the more reducing return you will receive for your own target URL destination URLs. Make sure that you are not 100% on the same page as one of your competitors!
Currently Google is not tracking any further than what is linked directly to your money site. Just because of that at Get Me Links we choose a random anchor for you. What you are looking for in a Tier 2 link is the throughput of the link, relevance is something you only need to worry about at Tier 1.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
One of the most inaccessible strategies is to create Tier 3 link building. Tiers 3’s are valuable for updating an existing Tier 2’s to create more value directly on your site. Many services of the Tier 2 presented on the market, simply place links to internal pages on PBN or on simple blog sites, and this does not give much “strength” to your site. This is only useful for indexing links and extracting a very small amount of juice.
By sending a Tier 3 links connection, you are increasing the power value from your links and taking them to the next level. It allows you to increase the amount of energy entering your connection and get additional value from your connections in high-authority niches.
As mentioned earlier in this post, you will get more value from Level 2 / Level 3 links if you have links to higher level executives. Here’s one of our test guides, where you can get the best returns on money spent on each of our indicators:
DR 30+ links: Single links 3 levels, 3 links 2 levels, 5 links 2 levels, 10 links 2 levels – see here
DR + 45+ links: Tier 2 to 10 links (see here) or 3x stacked Tier 2 / Tier 3 links (see here)
DR60+ Links: Any format of Tier 2 / Tier 3 fold links – see here
If you need help developing strategies for multi-level link building, feel free to contact our support team via email at Syndiket Marketing.