It’s very easy; search rankings are determined by links and content. If you don’t have resources or enough time to dedicate to link building. You are already falling behind your competitor.
After years of experience, we have secured hundreds of thousands of links for hundreds of clients. We know a thing or two about link building, and we have developed a custom link building service based on that experience.
We’ll handle the links, you handle the extra traffic
Your every effort should support the goals that you have for your SEO program. We will provide you with dedicated project management to ensure that every link secured supports your specific goals.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
Link building is time consuming, but it is very important for SEO success. You need a reliable and affordable streamlined option that fits seamlessly alongside your client work.
Our expertise and special agency prices will work for your client to help them ( and you) grow.
Without having a clean on-page and technical SEO all the links in the world won’t make a difference. You need to be sure that you don’t have any noticeable technical issues before you pursue links.
Our technical SEO audits are manually arranged for organic search ranking improvements.
Trying to learn more about link building? Learn from us; an agency that has specialized in link acquisition for over 10 years.
Enroll in our training program to receive a custom curriculum, tailored to your unique experience level, industry, and goals.