I want to talk to you about the difference between Long Tail Keywords and Search Engine Optimization (SEO) keywords. This can be quite tricky because there are many people out there trying to sell you SEO keywords. The problem is that it is very easy to get sold on keyword choices. The reason I am telling you this is because so many people buy into SEO techniques and leave a lot of money on the table when they don’t learn how to analyze these keywords properly. The problem with keywords is that there are thousands of different words that can be used. When you use these keywords to sell your business, you are basically putting all of your eggs in one basket.
So, when you do an analysis on a long tail keyword, you will see that there are fewer people that are searching for the specific key phrases that are being sold to you. This means that you will have to invest more money on your marketing efforts. When you use those keywords to market your business, you are left with very little money to reinvest in your business. The reason is because your competitors are doing the exact same thing that you are doing. So, you are basically competing with yourself for search terms.
Another thing that you need to look at is how much PPC you are paying for. The only way to find out how much PPC you are paying for is to Google the keywords and see what they are paying for PPC. Make sure that you don’t let the search term dictate your strategy. You can optimize your business without spending any money on PPC. When you do this, you will find that your business will be more profitable and will generate more traffic.