When doing link building and SEO, it is imperative that you understand what is link diversity. In order to have a website that is accepted by the search engines, you need to understand the basics of link building. In general, linking to another web page is referred to as a backlink. This link is an acknowledgement that a particular webpage exists and has content that is valuable to the search engine. The value of this backlink is measured by the number of links that exist on that web page. To create a back link, simply copy and paste the URL for the anchor text link onto your website and then use it in all of your link postings.
There are two forms of links that can be established. These links are a reciprocal or inbound link. In this case, you give out a link to your webpage to an existing webpage or website on the internet. Then, any page on your webpage is given the opportunity to link to your webpage. To do this, visit the page that you wish to link to and then click on the link in the source section that is found to the right side of the webpage that you wish to link to.
Inbound links are the most popular form of links. In this form of link building, you give your webpage the opportunity to be linked to by another webpage or website. The process is somewhat similar to the reciprocal linking method, but uses a different approach. This form of link building requires that the page on which you want to link is also listed on the page that you want to be linked to. It is very important that you understand the difference between a reciprocal link and inbound link when planning your link building campaign.