A lot of people have different thoughts about what is keyword stuffing. Some people have a completely negative view of it, saying that it is a spammy tactic used by spammers. Others say that if you have the right keywords, then you do not need to keyword stuff at all. What is keyword stuffing and what do we mean by that?
In order to understand this issue better, you need to know the basics of search engines and what they look for in the content that you have on your website. When a user searches for something online, they are usually looking for something specific, usually using a search query like “best golf clubs”best weight loss plan”. So in order to satisfy this search, the search engine has certain criteria that they will look for. For example, you might say that the search is for “web design” because of the actual field of web design. To qualify for the search, the website must have all
the relevant content.
There are two things that search engines look for when they are looking for content – keyword density and the relevance of the keyword you want to rank for. Keyword density means how many times the keyword appears in your content. If you have a high keyword density, you are more likely to rank for that keyword than someone who has a low keyword density. The second thing that search engines look for is whether or not the keyword is important to the user, that is, whether or not the user would consider clicking on that keyword if it were to appear in their search query. If it is relevant, then it is more likely to be clicked. The key to optimizing your website is to make sure that you have both keyword density and relevance.