People hear about a new update for the Search Engine Optimization (SEO) or they hear about a new algorithm from Google that is designed to change the way companies are ranked. Well, I’m going to give you some insight into what I think is the most likely culprit and what Google could be doing to fix it. The first thing I want to point out is that I do not have any inside information, but I have spent a lot of time working with search engine optimization (SEO) and I would assume if anyone from Google has contacted me that they have a good idea about what I am talking about. I am going to go over what I believe is the main reason why this has been happening and why Google should fix it for your business.
A lot of websites will constantly add a new piece of content every few days. This is not a strategy that is designed to increase traffic to a website, but rather a method to get people to visit the website more than usual. When people come to your website they are looking for what you have to offer and if they see a page with a new article that they want to read, they will click on it because they think it is relevant. A couple weeks later, the algorithm will change to make the link relevant and not so compelling, which causes a lot of back links to the website, not all of which are effective. This makes it hard for your website to rank high in search results, which is what is making you not make money.
For the past few years SEO has been a big thing in online marketing and making money, but because of the algorithm change that was recently implemented by Google, it has become much harder to compete against other websites. In order to remain competitive in the online industry, you have to keep updating yourself with new tactics, which is not possible with a website full of content. With Google’s update coming this month, I would like to know if you have any tips on how to keep up with the changes on the search engine optimization or if there is a way to have your website to stay updated without making things more difficult.