One of the factors to consider when ranking your site on Google is how to determine which is a rich snippet and which is a featured snippet. This could be difficult for a new webmaster to figure out. The basic concept behind what makes a snippet is that it has the same text as a page but doesn’t contain any hyperlinks or images. For example, a URL and text could both be Rich Snippets and then the snippet itself is a Featured Snippet. Google really likes this, because they want the websites to be user friendly, so the code within the snippet should be simple to understand. There are many other factors to consider when defining which one is which, but here is a list of some of the main ones:
All of the Rich Snippets in Google have the same text. This means that you can have two rich snippets, with two different snippets on the same page. However, the feature in the search engine pages that gives them their position is the number of times they are clicked on. If your website gets more clicks, then you have a higher chance of having a higher ranked website. Google likes the more often the links are clicked on in the snippets, so it will be easier for you to increase your chances of getting a higher rank. You can’t change the number of times the links are clicked, so in order to get a higher rank in Google, you need to make sure that you have your webpages indexed by Google in high numbers.
The featured snippets also have the same text, but they do contain some additional functionality within them. If your site has an additional function, or if it links to another page that provides additional information about your company, then you will have a Featured Snippet that has the same information as the other rich snippets. In this case, your website could appear in Google’s first page of results, or it could appear in Google’s second page of results. The main goal here is to have a diverse amount of functionality to your website, because this will give Google more options for what they should show, which will be helpful for your ranking.