Google AdWords contains a feature called Exact Match. This feature compares words in your content with the corresponding keyword in Google’s search engine. The best way to take advantage of this feature is to use the phrase that is relative to your business. Say you own a restaurant, one of your main keywords could be “Barbeque Chicken Wings”. If you were to have your ad appear on a page titled “Hot Steaks”, it would be assumed that your ad would be compared with a certain phrase.
A keyword tool is one of the ways to see how much competition you will have for a given keyword using Exact Match and then you can determine how much money you should spend for each click. Google AdWords also provides tools that will show you the optimum phrase to use for the search that you are performing. The best tool to use for this is a keyword tool. This will allow you to view the competition of a phrase and will show you how much money each click would cost if you are using an exact phrase match. After using this tool you will be able to figure out what your maximum bid price should be.
An exact phrase match is essential to gaining increased visibility to your website on the search engine. Since AdWords is free to use, it is necessary for you to use as many variations of the keyword in your content as possible. You can also use the phrase when you are developing your ads. One of the keys to your success is to optimize your content with as many words that Google thinks is related to your keywords as possible. This will give you higher quality traffic and ensure that your ads appear as top ranking within the AdWords.