What is Exact Match Anchor Text (EMAT)? This is a question that has been asked a lot in the SEO community. In simple words, this is the process of optimizing website content to increase its organic ranking and to make it more search engine friendly. More so, with the increasing popularity of SEO and with a huge number of website owners, having a hard time understanding how to optimize their websites for good search engine ranking is not a rare thing. It does not matter whether the website owner is a beginner or an expert in SEO. Knowing the basics of optimization will help him understand his business better and lead to profit.
What is Exact Match Anchor Text? An explanation of the anchor text (sometimes called ‘targeted hyperlinks’) is the keywords or keyword phrases that link to the target website or web page. Basically, an ‘anchor’ is a key word or phrase that links to the content of the website. The main reason for using anchor text is to build links with relevant topics and make the website content more visible in search engines. Although a lot of website owners think that SEO is a complex process, it is not really an expensive job. What you need to do is to start building links and learn the basics of optimizing your website. It will take a little time, but once you have built some links, you can take time to build new ones.
How to Find a High Ranking Link? In Google and other major search engines, the very first page (the first page of search results) is called as ‘original page’. When a website has been created, it should be able to provide high quality content that is displayed to the visitors. If the content is available, it will definitely be seen by most of the visitors. Search engines are not aware of the keywords used in the site. Most search engines only base their rankings on the number of relevant external links that you can provide to your website.