Every marketing strategist is aware of the fact that what is Ego-bait for a competitor does not mean that the same thing for their market. What is not “Ego-bait” for the marketer means that it is “Ego-bait” for the competitor. The Ego-bait concept is based on the similarity of the companies and products. The marketplace only cares about one thing, and that is to profit, and not to have to suffer any harm. One of the ways of generating more link traffic is by using all of the advantages available to search engines.
A search engine optimization technique that is employed by many to get links on their websites is called SEO or Search Engine Optimization. The basic aim of SEO is to get the website listed in the most visited websites on the net. However the same cannot be said of link building. By getting links, website gains popularity and value in the eyes of visitors as well as search engines. This factor is in fact the prime motive of SEO, which aims at making it possible for the site to achieve rankings for the major search engines. It also provides a site with enough amount of credibility and authority to help it climb the ranks.
The process of link building entails a number of activities in order to ensure that the link is the best one that will bring the targeted website to the top of the search engine results. The first point to remember is that you should not create a link that is meaningless or less relevant than the other links. You should make sure that the link is a relevant one as there are a number of factors to consider when ranking a link. The SEO consultant must analyze these factors before putting up a link. When the link is considered as relevant, it should receive good search engine rankings that have been optimised according to the guidelines set by the webmaster.