So, what is creation? Social media marketers often use it to mean one of two things. Either you are curating content to make it interesting and new or you are curating content so people can share it. In a very real sense, creation means the same thing as discussion marketing. The only difference is that curation allows the consumer to participate in the decision making process. If they do not like the article, they can vote on it or share it with others.
As you can see, discussion marketing is exactly what you need for your social media marketing campaigns. When you engage your consumer and put them at the center of the process, they are more likely to want to share your content with their friends and family. That is why the discussion marketing strategy works so well for business owners. When they provide valuable information to their readers, the readers will know how valuable it is to them. So when they share your content with their friends, you have established a win-win situation that will make your readers happy and your business happy.
To be successful in your social media marketing efforts, you need to give your readers what they want. You need to do this by giving them a great experience on your site and in your articles. Instead of posting boring content and writing bad copy, put your energy into giving your readers value. After all, your goal is to encourage them to share your content with their friends. The
more they share, the more your reputation grows and the more people who find your brand will come back to your brand. For this reason, you must take an active role in helping your customers to share your content. By putting your audience at the center of the conversation, you will be rewarded with a much higher rate of return for every share.