Cost per acquisition, or CPA, is a good way to measure the success of your advertising campaign. It does not tell you how many times someone is actually viewing your ads. It only tells you how much it costs per click on those ads, or the cost per impression that is paid to you by your ad’s host website or ad network. These are often called CPM or CPA costs.
The first thing you need to understand when considering cost per acquisition is that adwords and other programs are not the same. Each of the programs will require different metrics and report types for you to accurately evaluate what is happening in your marketing campaign. With the right program, you can track your click-through rates, CPC and CPM costs to find where your ads are converting or which cost per acquisition programs are the most effective. You want to learn how to read a spreadsheet that includes conversions, cost per impression and cost per click. With these metrics you can calculate conversions based on your campaign and also determine where your ads are converting. Knowing this information can help you avoid mistakes and optimize your marketing campaigns.
Most of the programs that allow you to analyze your AC are called “client driven.” This means that they offer highly customized solutions that give you total control over the process, including your entire pay-per-click solution and your entire account management process. Their vendors, such as clickbank, allow you to manage your account details from any location. The better programs provide the ability to measure and optimize your own traffic and you can focus on the specific goal of your business, such as driving the highest ROI possible with your budget.