Nashville SEO

Get Daily Leads From Google and Other Search Engines.

Are you a local Nashville business looking to increase your phone calls, emails, online sales, or door swings? Leverage the search engines to become a recognized brand in your niche, and crush your competition on Google and Bing.

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CLIENT HIGHLIGHT

We worked with local radon mitigation company, Radon 1 to rank their website & Google My Business profile for a number of keywords in the Nashville area. Within 8 months of working with us, Radon 1 dominated the entire city of Nashville for the targeted keywords.

The screenshot you see is a rank tracking tool which allows us to see a website's Google rankings within a certain radius for a designated keyword. As you can see, the client ranks quite well.

Since ranking, Radon 1 has seen a 260% increase in traffic and SEO leads now account for over 62% of all Radon 1 clientele. Impressive, huh?

Radon 1

Radon 1 © is a radon mitigation and testing company with locations all across Tennessee. Syndiket is responsible for all SEO and PPC efforts for the state.

How we do it

Our Local SEO Process For Nashville

Every client goes through the Syndiket 6-step process. You’ll get all the SEO research up front, and this creates the roadmap for the seo campaign. You will meet with us digitally or in-person, and we agree on next steps. After we agree, you’ll get a custom CRM solution using Google Sheets and Monday.com. 

Next is weekly implementation of tasks and bi-monthly and quarterly reviews. It’s that simple. By your third quarterly review, you’ll see some results that match the previous client photo shown above. Depending on your niche, it can take up to 4 quarters to finish the first SEO wave. 

Niche Research, Competitor Analysis, Website Audit, Keyword Research, Content Audit, Analytics and Data Tracking Audit.

You will receive a roadmap that acts as a guide for your marketing efforts over the course of 6 – 12 months (depending on which marketing plan you choose). All necessary elements for establishing an online presence and a marketing funnel will be laid out here.

We track SEO metrics and tasks that fall under the responsibility of both Syndiket Marketing and you as a Client. We act as your search engine optimization team and marketing coordinators.

Client campaign kick-off begins and the Syndiket Marketing team puts everything in motion at the established pace.

Discuss campaign progress to identify and remove bottlenecks

4 Reviews happen per year. Each quarterly review is meant to get a pulse on the entire marketing campaign.

Technical, Relevance, Authority, & Popularity

The Four Pillars of SEO

SEO has over 800 known factors at this point in 2020 and as SEO experiments grow and tools advance, marketers are discovering more and more factors that carry weight in an SEO campaign. 

Every algorithm update leads to fluctuations in each factor’s overall importance. Our method is a holistic marketing approach that mitigates the risk of SEO algorithm changes. 

SEO has quite a few elements, from link building to keyword research to on-page optimizations. How do you decide what to target? Many SEO campaigns tend to overly focus on one particular element of SEO, but we like to think of SEO as a car. If you focus on one thing too much and neglect everything else, the car won’t run at all. 

Our approach is to make sure that all risk is mitigated and that you are prepared for all future algorithm changes. We do this by focusing on the four pillars (TRAP).

Keep reading below or click the button to get started!

What Is T.R.A.P?

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes.

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes.

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

Want More Info?

Let's Chat!

More SEO Questions? Great! We've got answers.

Frequently Asked SEO Questions

SEO is an acronym for Search Engine Optimization. The process of creating and formatting content In such a way that Google and Bing surface your website on their search engine when someone enters in a search query such as “best SEO near me.” SEO is something that all industries and niches can use, although, for some, Syndiket does not recommend an investment if the ROI just isn’t there for the client.

Local SEO is similar to normal Search Engine Optimization but the goal of a local SEO campaign is to optimize for Google My Business (also known as GMB). GMBs are the things that rank in Google Maps. Google Maps has a different algorithm from the normal organic search engine results and the optimization strategy is different.

Optimizing for the Search engines Is marketing best practice. Syndket has a special paid analysis of any niche that gives a detailed breakdown of how much money exists in SEO for a niche and for a single location. In theory, SEO is really just making sure you properly categorize your website. In the same way a library is helpful to humans, SEO organizes information in a more intuitive structure, which can even have an impact on the conversion rate of all marketing campaigns using your website.

SEO is based on 4 signals: TRAP (Technical, Relevance, Authority, Popularity). If the 4 core signals aren’t being met, then Google chooses other websites to rank. Google chooses the most authoritative, relevant, and popular sources for its search results.

You can totally do your own SEO. Its very time consuming and if you don’t have an entire team at your disposal, it may take you a year before you see any results. If you want to do your own SEO, feel free to hire Syndiket for consulting hours and we can lead you in the right direction. If you can’t afford our client minimum then we recommend this option.

Syndiket Marketing 
1033 Demonbreun St, Nashville, TN 37203
(615) 551-5257

Syndiket is a Nashville based digital marketing agency with a strong emphasis on SEO, PPC, & Web Design. Your potential clients are searching for you. Be there with Syndiket.

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Locations

  • Nashville, TN
  • Chattanooga, TN
  • New York, NY
  • San Francisco, CA
  • Denver, CO
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