Having a well-optimized website will make it easier for your potential clients to find you. But, how do you become one of those major players? Roofing SEO; it is the yellow pages of today. Here is everything that you need to know about SEO and making your business stand out from your competitors.
A successful ROI differs and typically is based on the type and size of the business. You should set a realistic goal for your roofing SEO plan. Something that is ambitious but still within your grasp. If you aim too high or too unrealistic, then you will be perpetually disappointed. And if you aim too low, you will never realize your full potential.
Your ideal clients are also measuring the ROI on their decision to hire you. This means that your website should provide your clients with an idea of the value your services will provide to them and their building. A good ROI for your roofing SEO plan means assessing the size of your budget, allocating some of it to the website development and some receiving new clientele to reimburse and exceed the ROI.
The decision whether to market your services locally or nationally depends on the objectives of your business. Usually local marketing makes uses of your city and state to get noticed by your potential customers who are searching for local roofing businesses. This means that your customers will type in the phrases like “(city/state) roofer” or “Roofer near me” and you will want to rank higher in the SERPs for those terms.
On the other hand, National Marketing takes a world-wide subject like “roofing repair” or “hurricane roof damage”. It caters to anyone who is searching for this information on such subjects. Once again, it depends on the goals of your business but either effort will ensure results for your desired campaign goals.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
Not to mention that KPIs are an important tool as they help in identifying what is working and what isn’t. This allows you to make the necessary adjustments and improvements resulting in a more successful SEO campaign. You should consider KPIs as a report card for your SEO campaign. Here are some important KPIs:
Organizing the pages and information in “umbrellas” or “buckets” helps search engines sort your content. Nesting topical pages within larger umbrella pages will help your website stay organized. The easiest way to establish a logical website hierarchy is to map your website’s structure before you create it. Additionally, the names of your URLs must match this hierarchy.
On-site SEO means how well your website structure is for the best user-experience. It helps your users and the search engines to quickly and easily discover what your website is exactly about and whether or not it is relevant to the search that was made. This includes several different factors that include:
Off-site SEO means to improve your SERP rankings by having other authority and reputable sources linking back to your website or share it on social media. Your ranking can be improved by doing the reverse, that is to link to reputable sources. You also need to ensure that your content relates to the geographical area in which you and your potential clients are located. This helps to increase your website’s overall relevancy
A backlink is a link on another website that directs users to yours and an essential aspect of your off-site SEO. The number and type of backlinks that direct a page to yours will affect your website’s Domain Authority (DA) and rank on the search engine results page (SERP). An effective link-building campaign will help accumulate backlinks to your site, directing targeted organic traffic to your website.
Social media can help to grow your client base and increase your site’s traffic. It is an inexpensive and efficient way. Social media presence will also increase your brand recognition and loyalty. It gives you a better chance to convert your social users into high paying customers by engaging them on a different level
YouTube Management and Optimization: A lot of businesses use YouTube for product promotion, tutorials and demonstrations. We will help you optimize your content and keywords on YouTube
Management of Major Social Media Channels: If you don’t have enough time to manage constant updates to your social media platforms, our team will help you regularly update them and ensure that you have content that engages with your target audience
It is very much important to stay up to date with your company’s growth, client base and profitability. These tools and methods will help you a lot in giving you an idea of what is working for you company and what isn’t
A highly-effective Roofing SEO campaign can help to increase the growth and scope of your business. It will also help you get a lot of new clients. By using the right tools and techniques as discussed above, you can improve your SERP rankings and drive new clients to your website.
Not to mention that an SEO campaign certainly requires a lot of time and patients. Though you will not see results instantaneously, but within a few weeks or couple of months, you will start noticing improvements in your SERP rankings.