SEO for Doctors

By simply typing a quick word or phrase, it is possible to find dozens or even hundreds of doctors online in a very small geographical area within seconds. However, for most of the searchers, the only result that receives any attention are the ones that are on top, and the only way your site can there is with SEO.

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SEO for Doctors- The Ultimate Search Engine Optimization Solution

There are different ways to look for a physician or a doctor, but one of the most popular one is searching online on Google and other search engines. 

The physician websites don’t just appear at the top of search results by accident or luck. 

High rankings require a persistent program of monitoring and refining that takes weeks or sometimes months. Once your website achieves them, they can lead to a new stream of referrals and appointments, not just in the short term but over the life of your practice. 

Read till the end to learn more about SEO for doctors and how it can benefit you. 

Things to Keep In Mind

A Summary of SEO For Doctors

Search engines constantly crawl the web to look out for new and updated content.

Whenever someone searches for a topic like physicians, it takes a full stock of what it has found and ranks those pages accordingly. Some of the searches are general and they bring up millions of results, while more specific ones may only generate a few thousand. 

The sites that appear in the search results are ranked based on several factors. 

These words and phrases in the tags and copy of your website, for example, gives the search engines clues about your content and its relevancy to the search engines. Each website has certain domain authority that represents how reputable it is, and the sites with higher authority rank better in the search results. Some of the factors even occur off the site, these include links from other sites. 

Though your website displays on the second or third page of results for relevant searches, that’s not enough to attract visitors. You need to be on the first page of results, preferably among the top three. The top results not only generate more clicks, they also enjoy more benefits of an effective SEO strategy.  

What Do Patients Search for Online?

With SEO for doctors, you need to think about your patients and what they are searching for online. For instance, if your medical practice is in the primary care versus pediatric care, you will see a difference in what your audience researches on the search engines like Google or Bing. 

If we take into account what your audience searches online, you will also want to think about the different intents. This intent can range from informational to transactional, meaning that while the users learn about a topic another is about to take action, like calling you or scheduling an appointment. 

For doctors, “near me” searches are the most common across all the practices and specializations. 

This is because most of the physicians will provide their services face-to-face versus virtually. If people need a doctor, they will search for a physician near them as they will have to travel to that doctor’s physical location for care.

For the best results with your SEO for doctor’s strategy, aim the target keywords across all intents. This approach helps your practice reach out to potential patients in the very first stage of buying funnel, from researching their medical needs to finding their very next physician 

Break it Down

What Are The Different Types Of SEO?

At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P. 

“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.

Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority. 

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight. 

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

How Does SEO Help a Doctors Office as a Unique Marketing Channel?

The majority of the people are turning to search engines to look for doctors near them or in their area. This means that you have to rank in the search results if you want to reach out to those people. Moreover, to simply rank well, some of the other benefits of a doctor SEO strategy includes the following: 

More Targeted Leads

Simply make a search for doctors and you will be presented with millions of results. However, when you search for a doctor in a specific town or neighborhood with some special expertise, the results will be more precise. SEO puts your website in front of the people who are looking for exactly what you have to offer. These leads are a better fit for your practice, and there is a greater chance that they will visit your website for more information and ultimately become patients. 

Lower Cost

The traditional way of advertising is a lot expensive and has a limited reach with a short lifespan. This isn’t the case with SEO for doctors. For a much lower cost, you can easily reach out to more people over a longer period of time. Not only does this lead to greater ROI, it also lets you compete for patients with larger practices that have more than enough money to invest into a bigger ad campaign. 

Greater Authority

Search engine rankings are mostly determined by how many people visit your website and how they react, either by spending time on the website or by bouncing back after spending some time or even immediately. As a result of this, your website will rank higher in SERPs and seen as trustworthy.

Learn more about SEO For Your Area of Medicine

If you like to learn more about not only SEO for doctors but also for your specific area of medicine like dermatology or cardiology or any of the below ones: 

  • Primary care physician SEO
  • Cardiologist SEO
  • Oncologist SEO
  • OBGYN SEO
  • Dentist SEO
  • Orthodontist SEO
  • Optometrist SEO
  • Dermatologist SEO
  • Plastic surgeon SEO
  • Fertility doctor SEO
  • Psychiatrist SEO
  • Therapist SEO
  • Physical therapist SEO
  • Hospice care SEO
  • Hospital SEO
  • Rehab center SEO
  • Outpatient care SEO

Then reach out to us today, discuss the details of your project with us and get a free, no-obligation quote.



 

Navigational structure and website architecture in a Doctor SEO Campaign

Organizing the pages and information in “umbrellas” or “buckets” helps search engines sort your content. Nesting topical pages within larger umbrella pages will help your website stay organized. The easiest way to establish a logical website hierarchy is to map your website’s structure before you create it. Additionally, the names of your URLs must match this hierarchy.

Make sure that your website contains a site map–this tool is essential for search engines to be able to crawl your site.

Too many drop-down menus, buttons, and links will not only slow down your website, but they will also confuse users and make it difficult for search engine crawling.

While it’s important to nest pages and create a hierarchy, creating too many levels within this hierarchy—subpage after subpage after subpage—will defeat your organizational purpose.

Most of us know from personal experience that the primary way people use the internet is through mobile and tablets. What should be an obvious point by this time needs to be said again: make sure your website works on a phone. After you have built the bones of your website and filled it in with relevant, high-quality content, it’s time to work on your company’s off-website SEO.

Get Feet in The Door of Your Doctor's Office

People use search engines to search out for physicians, and your website will not get all those patients unless you take the steps to optimize your site. If you want more website traffic and prospective patients, our SEO plan is the last thing you need. 

If you would like more assistance in improving your practice’s online visibility and use our SEO for doctors’ strategies, then don’t hesitate to contact us. Our SEO experts will be more than happy to create a result-driven strategy and help you attract more patients online. 

Off-site SEO for Doctors

Off-site SEO is a list of improvements you can make that occur outside of your actual website. You can improve your SEO by using off-site factors that are trustworthy, reliable, and relevant. When reputable sources link to your profile (social media shares, links to your website, etc.), your SEO improves.

Off-site SEO consists of many factors including building trust by linking to relevant, high-authority sites. Off-site SEO is also improved through using a healthy number of links–including internal links–that are anchored with target keywords, the keywords that search engines have determined as most relevant or desirable.

A backlink is a link on another website that directs users to yours and an essential aspect of your off-site SEO. The number and type of backlinks that direct a page to yours will affect your website’s Domain Authority (DA) and rank on the search engine results page (SERP). An effective link-building campaign will help accumulate backlinks to your site, directing targeted organic traffic to your website.

Your link profile is composed of a list of all the other websites that contain links to your website. These are known as backlinks. Backlinks help search engines determine whether your site is useful and worthwhile to users. Ideally, a variety of high-authority (well-visited, reputable, and established) sites will contain links to your website. There are a variety of ways to accrue these links, and many of these ways are listed later in this article. Backlinks are one example of off-site SEO.

Establishing a healthy link profile is an important step of off-site SEO and comes with many benefits:

  • Search engines know you are a trustworthy site.
  • Your audience knows you are a trustworthy site.
  • You will rank higher on search engines.
  • You will have more authority in the SERP compared to other law firm sites.
  • You can target those vital keywords with anchor text.

Links within your profile need to be relevant to your law business to attract appropriate viewers. Your links need to come from quality, authoritative sources such as well-regarded blogs, industry journals, news sources, or other established sites. Using internal links to link the pages of your website to each other is another way to build your link profile and steer traffic towards long-forgotten posts on your site.

Backlinks are a highly desired internet currency; however, too much of even a good thing can have negative effects. While reputable backlinks will help your SEO, spammy or irrelevant backlinks will actually have the opposite effect. The golden rule is this: websites of a cyber-feather improve SEO together. Search results improve with relevancy improvements.

You can accrue desirable backlinks in a number of ways: Perhaps the local news interviews you about new developments in your field. Maybe your company is mentioned (with a link) in a widely-read blog, or perhaps you write a guest post for that blog that includes a link to your company. These are all examples of the kinds of backlinks that can enhance your search engine optimization SEO.

Undesirable backlinks to your site occur on pages that aren’t reputable or that have been flagged by search engines as spam. Believe it or not, some websites are published for the sole purpose of featuring backlinks. Although companies may buy backlinks on these pages to improve their SERP placement in the short-term, the sophisticated tools that search engines use may end up hurting your SEO after all. Spammy backlinks can hurt your law firm SEO so much that you may even want to go through the process of having them removed.

As internet users, we are lucky that search engines discern between authoritative and non-authoritative pages because it helps us find what we are searching for. As business owners, the complicated tools that search engines use mean that we need to take special care as we are building up our link profile through backlinks. Additionally, because new high-quality backlinks may mean more than older ones, building backlinks is a continual process. You can learn more about accruing high-quality backlinks by hiring a qualified SEO company.

Visitors are looking for a professional in their area and don’t want to keep shopping for information. Your directory listing will give them the opportunity to contact you immediately. You want to increase the number of pages you control that can rank in the organic search results.

There are many directory sites that you can list yourself under, so how do you choose? A couple of high-authoritative and trustworthy sites will take you a long way. Listing your business on sites like Facebook, Yelp, and Google My Business can be a helpful element of your SEO strategy.

KPIs for Doctor's Marketing Campaigns

Key performance indicators, or KPIs, are the way we determine the effectiveness of your Doctor search engine optimization effort; they’re how we determine what’s working about the effort and adapt our approach to mend what’s ineffective. These are one of the most important KPIs to your effort:

A Clientele Boost — This really is the ultimate objective of your doctor search engine optimization campaign.

Keyword Ranking — high-ranking key words means better search results that means more traffic.

Pages per Session / Bounce Rate — The variety of your site’s pages users see in one session.

Some Ways to Boost SEO for Doctor’s Practices


These are the Actions required to enhance the attractiveness of your site:

Correct Keyword Choice — Well-thought out key words with large monthly lookup volumes which focus directly in your own services will benefit your cause.

Optimize Website Construction — Assessing the construction of your site means ensuring it is easy for visitors and search engines to browse your site and locate any relevant details.

Custom Content Creation — This usually means making content unique to your site that consumers will discover attractive; this may be anything from website articles to post articles.

Adding a Sitemap — A site is a record or page which helps people and search engines locate pages on your own site; they allow search engines know more about the significance of their pages on your site, the way they relate to one another, along with other aspects. A security violation can be catastrophic to your company. Strong safety measures can prevent your site from becoming endangered.

Website Loading Speed — A slow loading site will dissuade customers from spending some substantial time on your site or seeing it completely. Speedy load rates are an significant part a fantastic consumer experience.

Off-Site SEO Boost

 

Off-site SEO identifies this work done from the site which helps to maximize its ability and make it much easier for search engines and visitors to locate it.

Relevant Link Construction for the Doctor Business — Once you connect to relevant, commendable sites, it can help to establish and boost your website’s credibility this is going to help boost your website’s hyperlink profile.

Fixing your site’s Link Profile — Once applicable, commendable sites link back to your own site, that also determines your website as an authority on that topic. In addition, you should be certain all your links exist; dead hyperlinks will damage your credibility and rank.

Directory Listings Particular for a General Practice Business — List your website on directories related to your enterprise is a fantastic way to make it much easier for visitors and search engines to locate you.

Other Forms of Marketing That Benefit Doctors

Maintaining an internet presence through social websites can be a blessing for your company. Our staff can be certain your social websites is continuously upgraded with engaging content.

YouTube Management and Optimization — It is possible to use YouTube to promote your site through custom articles; should you opt for this technique; we could offer advice regarding the sort of content you need to create.

Social Media — You may not have enough opportunity to continuously update your different social networking accounts –we do. We can help improve the visibility of your company through routine social networking upgrades.

It’s very important to remain abreast of the way the doctor search engine optimization effort is impacting the development of your organization. There are multiple tools which allow us to find which parts of the effort are best and make corrections into the parts That Aren’t

Call Tracking — We could use telephone monitoring to discover that part of this effort made customers find you and made them need to get in touch with you.

Form Tracking — A touch form helps to understand where the customer who filled out this form is situated; this way we could create strategies targeted on this area.

Ranking Reports — This technique is optional but if you’d like to get an notion of where your website ranks in search engines, then a ranking report may offer the info that you want.

SEO and online marketing is an established method to boost visitors to your site and expand your customer base. It’s an efficient method to maximize your search engine ranking and increase the authenticity and power of your site. Your general practice company requires more than simply your word-of-mouth to develop nowadays; in the world today, we are able to benefit from the abundance of advertising possibilities available. The more you understand about and implement successful search engine optimization tools, the faster you will be on the path to success.

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