Online marketing is one of the major components of search engine optimization, or SEO for short. It is a process that involves improving search engine rankings of websites and web pages by utilizing certain techniques and strategies. This includes creating quality content, making use of meta tags, link building, keyword optimization, back linking, article marketing and other strategies.
Search engines make their money from the amount of visits that their indexing programs receive each day. For every website that is indexed by a search engine, the search engine receives payment. A website that ranks highly on search engines can bring in more income and more customers.
SEO industries have seen some good times since the dawn of the new millennium. A number of organizations have made it big over the past few years, giving rise to hundreds of small businesses that compete against large companies, or even international giants like Amazon. The competition has meant some fierce competition. However, with the help of the Internet, a lot of business opportunities are now available to even the smallest business.
Small business owners have also been able to find the necessary funding to start up their own online marketing strategies through many of the new opportunities that have surfaced in the recent years. Some of these opportunities include digital marketing services, web development services, online advertising, and SEO services. It is not hard to find a number of firms that specialize in these types of online marketing strategies, but what matters most is the quality of the service they provide. If you are not sure where to start your search for reliable SEO companies, the best way to get started is by seeking recommendations from those that have already tried different SEO services.
If you want a firm that will offer you quality services and products, then SEO companies that are highly-rated on the Internet should be your first choice. There are several types of SEO services available. If you plan to do most of your online marketing, you will definitely need the paid services since it gives you more bang for your buck. However, if you only need some basic SEO services and you don’t have a huge budget for SEO services, it might not be a good idea to invest a fortune into such activities. We at Syndiket Marketing offer a great deal of services to all our clients across Nashville, TN and the U.S.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.
Founded in 2013, our company consists of innovative and data-driven individuals with a passion for providing outcomes that leave our clients saying “wow”.
We take pride in our capability to craft, carry out, and measure powerful marketing campaigns for businesses of any size. From local dining establishments to 8-figure SaaS companies, Syndiket is an adaptable firm that guarantees results.
SEO is an acronym for Search Engine Optimization. The process of creating and formatting content In such a way that Google and Bing surface your website on their search engine when someone enters in a search query such as “best SEO near me.” SEO is something that all industries and niches can use, although, for some, Syndiket does not recommend an investment if the ROI just isn’t there for the client.
Local SEO is similar to normal Search Engine Optimization but the goal of a local SEO campaign is to optimize for Google My Business (also known as GMB). GMBs are the things that rank in Google Maps. Google Maps has a different algorithm from the normal organic search engine results and the optimization strategy is different.
Optimizing for the Search engines Is marketing best practice. Syndket has a special paid analysis of any niche that gives a detailed breakdown of how much money exists in SEO for a niche and for a single location. In theory, SEO is really just making sure you properly categorize your website. In the same way a library is helpful to humans, SEO organizes information in a more intuitive structure, which can even have an impact on the conversion rate of all marketing campaigns using your website.
SEO is based on 4 signals: TRAP (Technical, Relevance, Authority, Popularity). If the 4 core signals aren’t being met, then Google chooses other websites to rank. Google chooses the most authoritative, relevant, and popular sources for its search results.
You can totally do your own SEO. Its very time consuming and if you don’t have an entire team at your disposal, it may take you a year before you see any results. If you want to do your own SEO, feel free to hire Syndiket for consulting hours and we can lead you in the right direction. If you can’t afford our client minimum then we recommend this option.