STRATEGY | MARKETING | RESULTS
Our Results Speak For Themselves
Syndiket is a Nashville based digital marketing agency with a strong emphasis on SEO, PPC, Web Design & Branding.
Founded in 2013, our agency is comprised of creative, innovative, and data-driven individuals with a passion for providing results that leave our clients thinking “wow”.
We take pride in our ability to craft, implement, and measure powerful marketing campaigns for companies of any size. From local restaurants to 8-figure SaaS companies, Syndiket is an adaptable agency that guarantees results.
When potential customers search for your services on Google, who do they see? You or your competition? SEO is the bread & butter of Syndiket. We’ve worked with with everyone from local dental practices to multi-million dollar SaaS companies. We’re not just good at SEO, we’re really good.
Get your ads in front of an audience that’ll convert. Utilizing highly in-depth keyword and niche research, we structure campaigns that see an average of 3.2x return on ad spend. Talk about a serious ROI, right?
Your business deserves an image and voice that stands out from the crowd. Let Syndiket give you that voice. Our team of designers and brand strategists are experts at bringing the mission and vision of businesses to life. I mean, check out how cool our website is…
Don’t just take our word for it.
At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.
“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.
Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.
Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.
Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.
Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.
If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.
Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.